What we cannot do alone, we may be able to do it with some help. Whether it is raising money to pay for your loved one’s life-saving surgery, or collecting funds to get 100 hearing aids for children who are aurally challenged, the generosity of people around us can help reach our goals.
If you are associated with a nonprofit organisation or feel deeply for a particular cause, you may wonder, ‘how do I create a fundraiser?’ Here is a brief guide on raising money for a fundraiser, specifically, an online crowdfunding campaign:
First and foremost, you must be sure of what your end goal is. So, identify the amount you need to raise through the fundraiser. For example, if you are raising money for someone’s surgery, then remember to include not only the cost of surgery but also the cost of medications and any post-surgery therapy that may be needed.
A little research is vital to identify the best online crowdfunding platform, which can host your campaign. Check their fee structure, customer support services, past performance, mediums in which they share your campaign, and how they allow you access to the funds. You can consider hosting your campaign on Ketto, one of the leading crowdfunding platforms in India.
Allow the potential donors to know the person whose life they will help to change for the better. If you are raising funds on behalf of a 70-year-old woman who needs money to pay for her grandchildren’s school fee, house rent, and her medication, write a compelling story highlighting her trials and tribulations, as well as her grit and determination. When the reader understands the story of the beneficiary, they are more likely to donate. Include pictures, videos to build a bigger connection.
At this point, you will have identified the target amount, written a story that will tug at the audience’s heartstrings, and chosen a platform that will run your campaign. Now, you need to plan how your fundraiser will be shared. Are you going to go guns blazing on social media to share the campaign? Or look at more offline channels such as word-of-mouth to spread the message of the online campaign? Whatever it is, you need to strategise before your campaign goes live/ as your campaign goes live.
Who doesn’t like to be acknowledged for their help? Give a shout out to your donors. Write genuine words of appreciation for their contribution, and share it on your social media handles and the campaign. This will show your campaign visitors that you have people who believe in you and have empowered your vision. It will improve your campaign’s credibility. Your donors will also feel appreciated, which may encourage them to reach out to even more people in their networks and ask them to contribute.
Knowing the answer to ‘how do you start a fundraiser?’ is just the beginning. To reach your goal, ensure you build a support system that helps you every step of the way and reminds you of the goodness you have started!
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