Creative Social Entrepreneurship
raised of 3,00,000 goal
days to go
I am Prerna Jain, Founder of Maukaa Art Foundation. For over nine years, I have travelled around the world as a Management Consultant for some of the world’s top consulting firms. However, My childhood dream was to become an Artist. 2 years ago, I left my job to pursue my passion and explore possibilities. I travelled in Europe and Asia for about a year to self educate myself in field of Art. A year ago, I moved back to India to learn Indian miniature art.
However, there are no such Art school or Artist residencies where I could walk in to study Indian classical Art forms. I had to literally hunt for the artists in the streets. Very soon I had realised that I was here for a bigger cause to preserve our Indian Art from extinction and bring them back to glory. I spent almost a whole year doing a lot of ground work and that is how Maukaa was born.
Maukaa is an Art Foundation that works towards safeguarding Indian traditional Art forms from extinction and improve the livelihood of the artists and craftsmen associated to these art forms.Muakaa wants to create a complete 360 degree eco system which will bring about a sustainable visible change. The various projects that we have in our long term action plan includes formation of an Art League, Create contemporary art project with engagement btw young artists and traditional artists, Art exhibitions on international platforms like, Art Stage, Affordable Art fair etc., Manufacturing and supply of organic and natural stone pigments using traditional techniques, Documentation of methods and materials of all art forms by the means of blogs and online training materials, and Videos and Documentaries on important Art forms.We're trying to create a multi-dimension solution that will solve the problem of the declining Indian art and culture as well as restore the livelihood of the artists. Maukaa stands out because no one has ever tried to make it an organised sector.
Why are we doing it?
We have observed a steady decline in the number of artists who still practice traditional Indian art forms. If this trend continues, our art forms will be extinct in the next couple of decades.
For e.g., Indian miniature paintings are one of the oldest and most alluring Art form in the world and is now also one of the rarest. To think this art form will have no heirs because we, as a society didn’t do enough is a wake up call.
Preserving Miniature Art is preserving it’s incredible history spanning across centuries. Until 1300 AD, Indian artists painted religious texts either on palm leaves to create manuscripts or they followed fresco techniques to paint on walls. By mid-1300s, paper and pigments arrived to India from Iran (Persia), after which this Art form flourished. This was particularly popular in the Northern parts of the subcontinent (India and Pakistan) and went on until the 20th century. The importance of this art form is undeniable.
Indian artists and artisans who know this Art form from their fore fathers and who still practice it are mostly based in Rajasthan (Jaipur, Bikaner, Udaipur, Jaisalmer). They have these rarest skills which they learnt from their forefathers. Their ancestors learnt this Art in princely studios of past iconic rulers of India. Most of these artists live a life in poverty as this Art form does not generate much revenue for them. Most of the art produced is now commercial and sold as souvenirs in local Art galleries bringing in very little money for sustenance. For obvious reasons, the artists no longer want to pass their skills to their next generations.
Funds needed to pursue Contemporary Miniature Art Project
We are looking for funds through crowd funding to accomplish couple of planned contemporary miniature art projects, which we aim to exhibit at India Art fair and Affordable Art fair next year.
As part of that -
We need to lease a physical space for a studio for next 6 months and pay out monthly salaries to the artisans involved.Cost of rental of a space and pursuing a project for that period comes around INR 8 lakh rupees.
Additional funds at the later stage will be used for documentation and documentary related work as part of this initiative.
We already started developing one project in November last year, however, had to stop it in the middle 2 months ago due to lack of funds to pay out to the artists and space.
Crowd funding will enable us to do such projects and take this movement forward step by step.
Social Impact of this project
I have met so many of talented artists like Asharam Meghwal from Jaipur, Rajasthan. He received his National Award from the then President Dr. APJ Abdul Kalam. However, even that did not help him much. His monthly income is around INR 15000 rupees a month and leads his life in utter poverty. It’s is a shame for our country that despite such exceptional skill and creativity, our artists are forced to lead such a poor life.
Govind, another such miniature painting artist from Jaipur was forced to give up on his generationally passed skill because he didn’t make a decent livelihood for his family. He is now a chudi (bangle) making artisan. This is especially sad because Govind’s forefathers used to work in the studios of the Rajput rulers.
Initiatives by Maukaa will directly create a positive impact to the lives of such people, will make the art form popular and accessible to young artists who want to practise it, and to the art lovers who will like to collect such art.
Please check our detailed blog if you wish to read in more detail- https://maukaa.org/art-forms/fundraiser/
Be part of this incredible cause and make a difference in the life of an artist – the artist who holds the delicate future of our Indian art and culture..
All my dear friends and supporters of Maukaa...
I will like to inform you that we now have a physical studio space set up for Maukaa here in Jaipur. We needed this for a long time to work on our ongoing Art Projects. Here we are working on creating some meaningful collaborations between traditional miniature Artists and modern artists.
There is indeed one project going on in full pace where I (in my own capacity as an Artist) am working in collaboration with Rizwan (Miniature Artist from Jaipur). I have come up with a series of drawings (which have been highly appreciated by few senior artists and gallerists in Singapore) and we are working on doing some cool stuff here related to that. I can't share the idea or the images of this project so soon but I am very excited about the work we are doing.
Thanks to all of you amazing people who have been playing an important role in helping me change this vision of Maukaa into reality.
I will also like to mention that please keep sharing about this initiative among your friends and colleagues. Our monthly burn rate is very high with the studio rental, artist salaries and supplies etc.
I urge to all to Share, Support and Donate to keep us operating.
PS- Sharing a pic from the day when we had a demo session where Bhagirath (miniature rice writing artist) and Rizwan showcased their skills to few Aiesec students at our studio.
Please have a look at our new blogpost - the art of Kalamkari - https://maukaa.org/kalamkari/