Campaign Ended! The campaign ended on March, 31 2018
Creative Social Entrepreneurship
by
#19
Dear Backers,
First off - our apologies for the one month silence since the last update, esp to those of our backers who are awaiting their boxes with the 6 new products that we announced we will send - along with the charglo order, as our thanks towards the additional donation you had give us. We have had some delays in getting these 6 new products organised and hence -
We now have all 6 products (and a 7th one) ready for despatch - and will be completed by the end of the week. The 7 new products that you will see in your box, along with the Charglo products are - charcoal shampoo bar, Charcoal pumice stone and footsalve (Combo), light day cream, extra rich moisturiser, lip balm (made of beeswax), charcoal pot pourri.
Once again - our apologies for the delay. and we hope you will have a great experience with the products when you receive them and give us your feedback and suggestions!
Kind Regards
Charglo
by
#18
Dear Backers,
Thank you to those of you who have been sending us your feedback on the 6 products. And many of you have done so. So our sincere appreciations.
This past 3 weeks the Charglo team has been working on actioning the feedback. Besides the innovations from the Manimuthar team, We have also had three formulators come forward with product creations that will complement the Charglo detox series.
Thanks to the "extra backing" in terms of donations received from a few of the backers, we have been able to fund the product creations around the following 6 new products
We are planning to offer one of each, to those of you who have contributed more than the backing amount - so we can engage you further in the co-creation process.We hope you have your "OK"!
While I had earlier said that the team would be despatching the USD100 shipments by last week, we have decided to hold back these despatches, in order to add one sample of each of the above. We hope that it will be a good reciprocation of your belief in the team. And as always we hope to feedback - so we can steer the charglo personal care series towards a "Complete" de-tox kit.
Thank you!
The CharGlo campaign is a 3 week crowdfunding campaign – to kickstart the Beta launch of India’s first ever ‘Earn While You Cook’ Micro-enterprise.
This campaign asks you to pre-order a basket of 6 handcrafted Detox Personal Care products created based on the unique chemistry of Bio-Activated Charcoal that is sustainably produced. The proceeds will support a fledging livelihood cluster that is working its way towards sculpting its own economic destiny.
A group of 300 women from a community in the panchayat town of Manimuthar (Tamil Nadu, India) don’t want to roll beedis (tobacco) anymore. It isn’t helping them make progress. It isn’t good for anyone, they learned.
They searched for an alternative livelihood that will propel their community’s growth and identified one from something that was a part of their daily lives: the charcoal residue from firewood used in their cookstoves. Thus began a journey towards creating an innovative socio-economic model - one that can serve as a starting point of their improvement spiral and is entirely self sustaining:
Led by a merry Septuagenarian, Prof Mohan Ram, the community turned a seeker. Rather than look for subsidy, donations and grants, they decided to seek out appropriate economic opportunities that they can co-create with local capital and native resourcefulness. The concept of a cookstove residue based micro-enterprise took shape. The first 6 products are now ready after undergoing trials for about 15 months.
‘The CHARGLO Detox Basket’ is now ready with utilitarian packaging and functional labels. What it lacks as fancy certificates, it makes up with the bona fide wholesomeness of high-grade bio-activated charcoal, wild organic ingredients and honesty in what they contain.
This cluster now seeks to build out the next logical link in the economic chain: The Sales Link.
This campaign seeks your backing for at least 1000 CharGlo Detox Baskets in 3 weeks. Your response will be an endorsement of their efforts towards a better tomorrow and the difference between a community’s self-belief and their return to a job they have worked hard to move away from.
With the income generated from 1000 Charcoal products we will be able to wean away 20% of the women rolling beedis. At 5000 products we will be able to wean away the entire cluster towards something more sustainable. Our aim is to make a difference to at least 300 households gradually as part of this project.
If you want to learn more about the Products and the Initiative then please go to the FAQs section here.
Thank you for co-opting this initiative. Your feedback will help us improve our product and the packaging. We look forward to hearing from you at: sujatha@avajoka.com or vinookrishnan@gmail.com
A dynamic blog has been set up to serve as a direct connect with this cluster – where you can access more information about this Micro-enterprise - its mandates and progress. The customer feedback panel is also empaneled there.
Have a question? If the info above doesn't help, you can check out our FAQs page.