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How to Build Donor Trust?

    How to Strengthen Donor Trust

    In today’s world, where over one-fourth of the global population are dying because of soaring medical bills, there is a dire need for medical fundraising campaigns. Donors can help people meet medical expenses – they can support people who are facing insurmountable funds constraints.

    People may have applied for insurance cover, but in cases of rejection of claim or lack of insurance policy in the first place, there needs to be a way to raise funds through the public or through the ones who have the money to contribute to solving health emergencies.

    There are various ways in which funds are raised to cover the medical costs of patients. Crowdfunding is one way in which funds can be raised to fill the medical expense deficit of the needy. Funds can be raised through websites like Ketto by following some simple steps. One just needs to create an account on such a website and start a fundraising campaign. This campaign will connect people with thousands of donors who have registered on the website and also with non-registered donors via emails and phone calls. However, the most important factor determining the pace at which these funds are raised is donor trust.


    How to strengthen donor trust?

    1. Transparency:

    More donors will be willing to contribute when they know all the details about a patient. This information needs to be fully given to potential donors to establish transparency. The live status of the patient’s health needs to be displayed to donors who have already donated for the patient’s medical expenses. The decision regarding whether a donor can get to meet the patient depends on the patient. If he/she feels that privacy needs to be maintained, then getting in touch via phone calls or text messages would be sufficient. However, if the patient is fine with one-one-one interactions, donors can meet and review the patient’s status. Apart from this, depicting success stories on the website’s main page can help boost the confidence of the donors. For example, the patient’s name, location, health problem faced, amount of funds raised, number of donors, and the patient’s message to the donors can be displayed too. Medical donors, in some cases, are emotionally attached to their contributions. Hence, filling the website with such details will help create a positive impact in donors’ minds. 

    2. Rating agencies and ranks of organizations:

    Now, donors need to make sure that they are on the right track when it comes to donating their money through a website or a portal. To establish this trust, credit rating agencies can be formed to rate these platforms or companies to underscore their authenticity and reliability. This rating system can help in building trust between donors and fundraising entities. Regular emails regarding the use of the donors’ funds will help them know where and for what their money is being used. Retaining these donors is then a simpler task once trust has been built. 

    3. Incentives:

    However, sometimes, it can be difficult for a company to establish trust even with following the steps mentioned above. So, there can be various incentives offered to donors to register themselves and donate. For example, registration can be free at 0% premium or 0% fees. Such registrations can help in increasing the number of subscriptions from potential donors. Once their registration is complete, they should be able to share the website’s registration link via email, WhatsApp, Facebook, etc., with their friends, acquaintances, colleagues, and so on (if they feel it is authentic and trustworthy). 

    4. Communication:

    All these things cannot be done just through social media or websites or emails. There need to be agents or employees who need to address potential donors’ problems or questions. This not only helps in smoothing the entire process, but also in gaining trust from donors. This is because their chats with donors will determine their contribution. So a polite and humble chat with immediate response speed will help raise the fund required and ensure future contributions for other people. 

    5. Ease of transaction:

    The next aspect which one should consider is the mode of payment. With the growth of technology, a flexible mode of payment needs to be present to make sure that funds are raised fast and ensure comfort of donors. Donors who may not have access to some modes of payment might not want to use other ways since these might be time-consuming. 

    6. Relevant policy information:

    Another important way of building trust is through the explanation of the privacy policy of the company. A gist that covers the most important points that donors would look out for in the policy can be delivered by professionals at the company and can be released as a document on the website, specially for this purpose. Such a document will serve as a catalyst in building trust. 

    7. Partnerships and alliances made transparent:

    We are living in a world where fake information abounds. In this case, it is important to understand that the platform must associate only with trustworthy NGOs and agencies to ensure that donors feel safe when their money is donated. To make sure that this happens, donors can be given an option to donate to specific agencies through the platform, and a statement showing the organization’s usage of funds can be sent via email regularly.


    Hence, there needs to be a good level of transparency and communication between an organization and potential donors to build trust. The various steps mentioned above can serve as catalysts for the process of trust-building and fast collection of donations, leading to smoother transactions for patients who are in dire need of funds.

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